This post describes the animation production process, giving a general overview of the 5 different steps. The process starts with the interview and continues with the script and storyboard, voice-over, and video animation. The last step is the animation revisions until there is final approval. Other animation companies might have slightly different processes but overall, they should be similar. For our video animation company – Grow Animation Studios, this is how we produce animated videos.
Initial Interview
The first step of the journey to produce an animated video is the interview. It can be via email or video call, according to your preferences. The goal of this step is to understand your business. Some questions are:
What is your industry? What are your goals and message? What’s the target audience? Where will the video be used?
This information will provide a basic understanding of the project at hand. It also allows us to discuss options and opportunities to better fulfill your needs. We’ll also discuss visual references for the animation style and analyze the brand colors and style. This is a crucial step to achieve the goal of producing an animation that fits with the brand’s visual style.
According to the placements or channels where the video will be used, we’ll discuss options in terms of aspect ratio.
You can check this guide. It teaches you everything you need to know about screen aspect ratios.
We then calculate the quote. The main factors are the animation style and the video length. If the video animation cost works for you, we then move on to the next step.
Script and Storyboard
Script
The script is the narration text. The one read by the voice-over artist during the video. It is the content of your message. This content can be delivered by text instead of narration. Showing the full text on the screen. It should be noted that this option can be suitable for social media. There, videos are played without sound.
If you already have a script, we can use it to produce your video. Plus, we’ll review it and provide some suggestions if we find them relevant.
Whereas if you don’t have a script, we can write it for you. We’ll take the information collected in the previous step to craft an enticing script. It will be reviewed by you and improved with your feedback.
Storyboard
The storyboard is the visual description of all animation scenes.
Before producing it, we discuss the animation style, characters, and colors. Our goal for the visual proposal is to find a style that suits your brand design.
If you already have a storyboard, we can certainly follow it. Suggestions are provided if relevant. Alternatively, if you don’t have a storyboard, we can produce one using the chosen characters and style.
Voice Over Selection
At this stage, we’ll send you several samples of voice-over artists for you to choose your preferred one. We select the voice samples to send according to your desired language, gender, and accent.
We work with voice-over artists from around the world. Thus being able to provide any language or accent needed.
The most common language is the United States English. In addition, we’ve produced videos for Australia, Canada, and the United Kingdom. We’ve also already produced several videos for European countries. Examples are Germany, France, Portugal, and others.
Explainer Video Animation Production
At this time, we take everything collected before and decided together. With it, we’ll produce the animation video.
This step is usually longer as it takes a lot of work to fully animate the scenes. The duration of this step depends on the video length. For us, a 1-minute video takes an average of 10 days. The required time changes according to the current workload.
Once we create all the animations, they are synced with the voice-over and background music. Finally, we move to the revisions.
Revisions and Final Approval
At this time, we collect your feedback. Subsequently, we’ll perform all required changes to the design of the video.
The project ends when all your feedback is implemented and subsequently approved by you.
It is that simple.
Ready to Start with our Video Animation Services?
Animated Video Production – Explainer or Promotional Video
Are you ready to proceed with your video animation production? If so, Grow Animation Studios can help you create an engaging and eye-catching animated video. We deliver any screen aspect ratios you need. Suitable to any platform you desire. You can check our portfolio here and a guide about the explainer video cost here. In addition, you can contact us via growanimation@gmail.com.
This is our Top 5 Explainer Videos Reel.
