Explainer videos are a powerful marketing tool. This post will detail the main reasons why explainer videos are effective. The bottom line is, using them can benefit your business in various different ways. That’s why they’ve become a standard for many businesses to spread their message and boost conversion rates.

If you want to understand more about their power, you’ve come to the right place! Let’s break down the 5 main reasons why they effectively promote your business online.

Reason 1 – Attention Grabber

Explainer videos have a unique ability to grab the viewer’s attention and keep them interested. This arises from their clever use of appealing visuals, compelling graphics, and animations. A voiceover narration and background music usually accompany the visual content for a more engaging interaction.

Their attention-grabber ability is especially useful for businesses trying to stand out in a crowded market. Engaging content generates more interest, is more memorable, and is easier to understand. Therefore, by leveraging the power of explainer videos, you can get ahead of your competitors relying primarily on text-based content.

Explainer videos also have a clear and concise structure. For this reason, they’re effective in explaining a product or service in a short amount of time. This makes them a great fit for the fast-paced digital world we live in today. In 60 seconds or less, your audience can learn the fundamentals of your offer and proceed with the desired call to action.

Reason 2 – Easy to understand – Why explainer videos are effective

Explainer videos are great for taking complex ideas and breaking them down into simple and easy-to-understand terms. Through appealing and clear visuals, new concepts are understood easily by the average viewer. At the end of the video, viewers can grasp the main points and understand the main selling point of the business or product.

The regularly used voice narration helps guide the viewer through the content. Combined with the conciseness of explainer videos, the information becomes easy to digest without any effort. Content consumption is passive, unlike the active and time-consuming act of reading text. For this reason, the success rate in delivering content effectively is higher when done with explainer videos.

Jondo Global is an example of a company that took advantage of this effectiveness. They contacted us to produce an explainer video to present their 401k retirement plan in a digestible way to the employees. The math behind the retirement plan is complex, which may reduce the employees’ interest in the program. With the animated explainer, we were able to explain its structure clearly in 90 seconds. You can check the result below.

Reason 3 – Versatile

There is a variety of places where explainer videos can be effectively used. From websites and social media to email marketing and sales presentations. For this reason, they’re a versatile and effective tool for reaching a wide audience. Whether you’re targeting organic or paid traffic, well-done explainer videos will help your business grow.

One consideration you should make when deciding the placements is the optimal screen aspect ratio. Each platform works differently, and desktop traffic differs greatly from mobile traffic. The good news is that we created a guide on the best screen aspect ratios to maximize video engagement performance.

Besides the variety of placements, explainer videos are suitable in various contexts. The most common is for promotional purposes. However, many companies also use them for internal training, tutorials, and corporate messages.
Our Top 5 Animated Explainer Video Reel post includes some of these use cases and their description. Below is the compilation video reel.

Reason 4 – Improve Conversions – Why explainer videos are effective

Studies show that explainer videos can increase your website traffic and boost conversions. Thus leading to more customers and revenue for your business. Reports say that 78% of businesses saw an increase in traffic by using explainer videos. At the same time, 83% of marketers say videos helped generate more leads.

Having an explainer video on your website is a great marketing tool. It helps convince viewers to take the next step and make a purchase or contact the business. Easily understanding the direct benefits of using a product or service is crucial to driving purchasing decisions.

Even when viewers don’t make an immediate decision, the increased website traffic results in higher brand awareness. This will benefit your business in the long term when your product or service is needed.

Reason 5 – Cost Effective

Creating an explainer video requires an initial investment of time and resources. Still, it is a very cost-effective way to reach a large audience and convert part of it. Explainer videos can generate positive results through different channels. By exploring all your options, you can enjoy a good return on your investment.

This is corroborated by other reports stating that 87% of marketers enjoy a positive ROI from their video investments. You can understand the cost ranges for different animation types by checking our explainer video pricing guide.

No matter the price you spend on business animation videos, there is something more important than the cost. It is the results it can generate for your business. A higher quality, more engaging video pays back in converting your audience. Investing more in a video might end up generating a bigger return. Good animation conveys professionalism and therefore generates a more positive impression on your audience.

Ready to get an Explainer Video?

If you want to start reaping the benefits to your business an explainer video provides, Grow Animation Studios is here to help. You can check our portfolio here.

We’re ready to produce an engaging and eye-catching animated explainer video for you. Our video animation services include storyboard illustration, script writing, professional voice-over, and sound design. We specialize in 2D animation and 3D Isometric Animation. You can see what past clients have to say about us here.