Introduction

Animated videos are a great way to explain warehouse automation and logistics concepts. In this post, you can find examples with various styles produced for technology companies over the last few years. There are three main channels where these videos are used:

• Event booths
• Product pages
• Social media

Another way in which videos like this are very useful is to include them in the sales/investor cycle. A short explanatory video can present the main benefits/features of a technology that streamlines communication with prospects or excites investors. It is a way to condense the most important information about a technology. This makes it easier for a prospect to convey the information to the higher-ups after a sales call.

Type 1 – Isometric Animation with Interface Animation and Live Footage

The first type of animation is designed to show what a machine sees and how it correlates with the software processing and warehouse operational state. This is achieved by combining three elements into one scene:

1. Real footage of what the equipment does or sees
2. Visual representation of the step-by-step software logic
3. Map diagram showing spatial information analysis

Type 2 – Isometric Animation

Here you can see scenes of isometric animations depicting different warehouse settings. The goal for each scenario is to show how a particular technology works in the field.

1. Produce a brand-consistent video
2. Make complex concepts easy to understand
3. Create engaging and captivating animations

Type 3 – Animated Interface with Isometric Animation

Other times, we need to show more of the software features and benefits. To do it, we mix the interface animation with an isometric warehouse setting. This way, your audience can grasp how the software interprets the real-world. It is done using stylized versions of the software interface for ease of understanding and visual appeal.

Type 4 – Standalone Software Animation

To finalize, we have animated interface sequences. They act more as software feature sequences than demo/tutorials. Their goal is to onboard the audience with the software functionalities. This way, your audience gets excited with the possibilities and is compelled to learn them in more detail.

Video production cost and contact

The cost of producing the animations depends on various factors. Still, we can say the regular range for 60 seconds is $1000/3000(USD). The main factor to consider to determine the cost is the animation style and complexity. Another point to consider is that when we produce a series of animations, previously produced animations are reused and adapted. This reduces the overall cost. Some clients also have a base of existing assets, which makes the process easier than creating everything from scratch.

The best way to understand the cost of producing the animations you need is to discuss your specific needs. A good place to start is by scheduling a call. You can do it using the calendar below. You can also contact us via email using: claudio.augusto@growanimation.co

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