{"id":604,"date":"2022-07-08T18:28:33","date_gmt":"2022-07-08T18:28:33","guid":{"rendered":"https:\/\/growanimation.co\/blog\/?p=604"},"modified":"2023-11-08T14:35:17","modified_gmt":"2023-11-08T14:35:17","slug":"best-animated-video-aspect-ratios","status":"publish","type":"post","link":"https:\/\/growanimation.co\/blog\/best-animated-video-aspect-ratios\/","title":{"rendered":"Video Aspect Ratios – Which are the Best?"},"content":{"rendered":"\n

You have many video aspect ratios available to post your animated video online. Their usage depends on the platform and target audience. To achieve a high-performing advertising or organic campaign it is crucial to make an insightful choice. I’ll breakdown the different video aspect ratios available. Pointing at the same time the best options to achieve your goals.

Before starting you should decide which social platforms you’ll upload your animated video. Then you should ask if you plan to reach organic traffic, paid traffic, or both.<\/p>\n\n\n\n

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What is the Video Aspect Ratio?<\/h2>\n\n\n\n

The Aspect Ratio of a video or image is the ratio between its width and height. This ratio determines how wide or long the video screen is. You can find the ratio represented as X: Y. Where X is the width and Y is the height.<\/p>\n\n\n\n

The standard video aspect ratio is 16:9, also known as landscape format. This ratio can consist of the 1920x1080p dimensions. Suitable for high image quality animated videos. On other hand, you can use smaller video dimensions. One example his the 1280x720p. Used on lower image quality videos.<\/p>\n\n\n\n

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YouTube Video Aspect Ratios<\/h2>\n\n\n\n

You might only want to upload your animated promotional video to YouTube. In this case, the only aspect ratio you need is the standard 16:9.<\/p>\n\n\n\n

It does not matter how viewers access the video. It can be through your website, paid ads, or mobile traffic. In all cases,16:9 is the only aspect ratio available. There is a caveat for mobile traffic. The user can watch the video on full screen. This way the video is shown horizontally. You can see it in the image below.<\/p>\n\n\n

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\"Youtube
Youtube Videos Screen Aspect Ratios<\/figcaption><\/figure><\/div>\n\n\n

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Social Media Video Aspect Ratios<\/h2>\n\n\n\n

You can upload a 16:9 video to the Facebook feed. But it results in poor screen usage. This is especially problematic for mobile traffic, as you can see in the image below.<\/p>\n\n\n

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Social Media Videos Screen Aspect Ratios<\/figcaption><\/figure><\/div>\n\n\n

A 16:9 video on a mobile screen uses less than half the space compared to the screen ratio of 4:5. All this lost space is important to fully capture the viewer\u2019s attention. And consequently to have him engage with your content.<\/p>\n\n\n\n

It is reported<\/a> that 82% of Facebook users access it only through mobile devices This makes it imperative to address this space limitation.<\/p>\n\n\n\n

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Facebook Video Aspect Ratios<\/h3>\n\n\n\n
Facebook Feed<\/h5>\n\n\n\n

The best screen aspect ratio for videos delivered through the Facebook feed is 4:5. It is a vertical size optimized to the screen dimensions of mobile devices. Mobile devices make up the vast majority of the traffic.<\/p>\n\n\n\n

The 4:5 vertical screen ratio doesn\u2019t exist on the desktop feed. Facebook automatically adds one black vertical bar on each side of the video. The result is a 1:1 aspect ratio.<\/p>\n\n\n\n

If your desktop traffic is relevant, you can upload a 1:1 square video. It is better than the standard 16:9 landscape for desktops and suitable for mobile. It is not the best for mobile (4:5 aspect ratio) but does the job.  <\/p>\n\n\n\n

Through paid marketing on the Facebook feed, you can have the best of both worlds. Use an ad to target only mobile devices with a 4:5 screen ratio video. And another ad to target desktop devices with a 1:1 square video.<\/p>\n\n\n

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\"Facebook
Facebook Feed Videos Screen Aspect Ratios<\/figcaption><\/figure><\/div>\n\n\n
Facebook Stories<\/h5>\n\n\n\n

Another video delivery option is through Facebook Stories. Here the required screen ratio is 9:16, also known as the portrait format. <\/p>\n\n\n\n

This ratio is optimal for mobile traffic since the video covers the whole screen. Thus better capturing the viewer\u2019s attention.
Facebook stories are also delivered solely using the 9:16 aspect ratio for desktop traffic.<\/p>\n\n\n\n

Other Facebook Video Placements<\/h5>\n\n\n\n

There are also less popular Facebook video placements for various aspect ratios:<\/p>\n\n\n\n