Explainer videos are a great tool to take a startup off the ground. With a Startup Explainer Video, you can present your service or product engaging and captivatingly. This is crucial to capture the attention of investors and early adopters.<\/p>\n\n\n\n
Today\u2019s most popular software services have invested in explainer videos since their early stages. One of the most famous examples is the video below. It is an explainer video produced by Dropbox by partnering with CommonCraft<\/a>. Today, cloud storage is very well known, but back in 2009, it was a foreign concept.
The video features a unique style through the use of cut-out animation. The style is not very eye-catching but relatable and easy to understand. One aspect where the video clearly stands out is the script.
It uses a metaphor with a common pain to present its solution. Forgetting the wallet and misplacing the keys is something everyone can relate to in terms of disorganization. By comparing this pain with the files on your computer, you clearly understand their main benefit, organization.
The video was an outstanding success, collecting over 25 million views, according to Dropbox on their YouTube Channel. It was a time of incredible growth, reaching 100 million users. The video was not the only reason for this great success, but it was undoubtedly a part of it.<\/p>\n\n\n\n